Atlantic Mas: The Newest Addition to Toronto’s Caribbean Carnival Empowers the Next Generation to Embrace Entrepreneurship and Promote Healthy Living.
TORONTO --(BUSINESS WIRE)— The ranks of the Toronto Caribbean Carnival’s staple Masquerade Bands, each of whom design, manufacture, advertise, and sell the powerfully beautiful Mas costumes at the heart of the parade; have always been tightly closed. The obstacles facing the newest addition to the ranks, Atlantic Mas Toronto, are many. To include media scrutiny regarding the civil unrest that has plagued the parade route in the past. As a younger, newer band they among others have been placed at a disadvantage. Combating unsubstantiated commentary on safety from larger, established bands in an attempt to knock the next generation off the parade route. In building an all inclusive experience alongside added security measures for masqueraders, Atlantic Mas will be meticulously involved in operations to ensure a safe and memorable experience for their sections. Atlantic Mas Toronto will encourage the new generation of dynamic young people to become actively hands on within the Caribbean Carnival, fostering pathways to positive growth.
Bandleader Akil Heywood, assembled a powerhouse support team of young professionals including management consultants, fashion designers, travel agents, HR specialists, entertainers, construction workers, visual artists, event promoters and city youth outreach workers. In bringing diverse skill sets together, Mr. Heywood seeks to engage youth leadership. In doing so, we ensure continued celebration of Caribbean culture and beauty absent of stigmatization. Not only is Atlantic Mas a collaborative of role models, at their core they are committed to showing Toronto what diverse young people are capable of when they mobilize toward positive goals. Teaching that even in the workforce, when they embrace what they love, opportunity is created.
Their freshman theme is a tribute to cultural origins, aptly named “A Tribute to Africa”. With dazzling costumes and a talented creative team, Atlantic Mas will come to life with stunning visuals but what is important is what we find at the heart of the Band. The Mas Camp itself is designed to offer young people the opportunity to learn through employment in the execution of production, marketing, and sales of costumes. The incorporation of regular “Socacize” classes on site, conveys core values of healthy living while inspiring young women to love the body they live in. On site workshops and positive youth engagement will give an entire new generation of young people an appreciation not only for the cultural beauty of the Caribbean Carnival, but the relationship to commerce.
Atlantic Mas is committed to showing the creativity and positive impact we can have as urban professionals within our community by engaging the next generation and creating an inclusive experience for people from all over the world in our great city of Toronto.